YOU NEED TO READ THE WRITING ON THE WALL.
In April, Google’s began to prioritize mobile-friendly websites in its search algorithm. This was a complete surprise to many businesses. Small businesses did not seem to know about this change so were not fast enough to redesign websites.
Recent stats say over 50% of the 350 largest law firms has not been set up to be mobile-friendly websites, and 70% percent of blogs were not ready for mobile viewing (this, according to Kevin O’Keefe of Real Lawyers Have Blogs). Those law firms knew who were aware often didn’t have enough money in the budget to make their websites mobile-friendly. Statistics show that more people are going “mobile only,” and the update applies to mobile searches conducted across all sites, regardless of the site’s target audience.
“Those law firms who don’t act will suffer the consequences of their content being ranked well below mobile-friendly content on smart phones,” predicts O’Keefe. “The result will be significant reductions in search traffic.” So we need to be long-term thinkers – to be able to read the big picture – to survive.